By Cesar Plata, Founder everyCircle.com, Rev. 09/03/12
Since 1998, we have organized hundreds of events (1-4
events per month): monthly business networking mixers, dinner socials,
and the very well-attended Silicon Valley Business Expos. We are sharing
some lessons learned so you may be more effective and successful at
connecting with your next clients and friends.
We cordially invite you to attend our upcoming SF Bay Area business networking expos and mixers.
Video Interview - Cesar Plata, Founder everyCircle.com, 04/28/12, by The Larisa Group
Blog about Networking 101 by J.S. Gilbert
How to Organize Effective & Successful Events, Business Networking Expo & Mixers
Pay It Forward - Invite Others - Be The Connector
A Simple and Powerful Paradigm: Be the change you wish to see in the world. Your clients and friends are your best ambassadors. They can help you meet more people effectively and successfully than you can by yourself.
Leverage - Power of Third Party Referrals: Create your Power Team, introduce your clients to their NEXT clients, and promote each others' businesses! Strangers will generally believe and trust a referral much more and sooner then they will believe you (human nature).
Our Mixer is Your Mixer: It is in your best interests to invite others to attend YOUR everyCircle mixer. Please email others and give your business top billing: Your Name and everyCircle.com cordially invite you...
Law of Attraction: Benefits are tremendous - It will pay you back tenfold!
Learn More Earn Money for Referrals
Networking for Fun and Profit
Let's face it, giving speeches in public, writing articles, or doing
anything else out of one's comfort zone, including networking, is not
easy, comfortable and/or fun for many people. Just like anything else,
knowledge is power, and practice makes perfect. Once you learn, practice
and eventually master a few basic techniques, you will realize
networking can be fun and even very profitable!
There is a certain 'art and science' to networking.
If you are a business owner or a salesperson, it is imperative to learn
how to network effectively; your financial success may depend on it! You
don't have to be a natural-born extrovert or even an expert in your
field to be able to approach a stranger and make a connection!
We could learn much from children. Some children tend
to be fearless; they simply do not know any better. They usually do not
have any inhibitions or insecurities that prevent them from doing or
saying things. As we get older, experiences, assumptions, and fears
creep in and prevent us from accomplishing our goals.
Let's get back to the basics
(clean slate) for a moment, and simply forget all you have learned or
thought you knew about networking. Humans are social creatures by
nature. Let's learn and practice how to socialize and network not only
to grow our businesses, but to also become better humans!
Consider the following quotes:
• People are still people, they put on their pants one
leg at a time, just like the rest of us, regardless of their financial
or social position.
- Best business is personal business. Give and you shall receive.
- Perception is reality. You only have one chance to make a first impression.
- The key to success is not what you know, or who you know, it's who knows you!
- A little courtesy goes a long way. Golden Rule - Treat others like you would like to be treated.
- Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. Article
• The main purpose of any business is to grow. If your
business or organization is not growing, it it NOT a business, it is a
As long as you have internet, you can play slots and video poker from anywhere in the Bay Area at GamblingCity.net!
Networking Tips - A summary
- Networking is not an event, it is a process in which you never know which contact will take you to your goal.
Exchange business cards, ask for and offer referrals.
- Best business is personal business
People like to do business with others they like and feel comfortable with.
- Smile and think positively
Be clear about what you want from each event and interaction.
Adjust your approach in different environments.
When connecting with others, determine their interests and establish a rapport before delivering your branding statement.
- Have a message strategy (elevator pitch)
Acknowledge your friends and devote more time to meeting new people.
- Be effective with your time and money
Use brief 'elevator pitches.' Do not make long-winded sales presentations.
Invite others and they may help you maximize coverage at an event.
Sponsor the event and/or volunteer to help - you will gain more visibility and new clients!
Best Business is Personal Business
A Little Courtesy Goes A Long Way...
- The Greeting ~ Hello! Welcome! How are you? Hope you are enjoying this event...
- The Question ~ How may I help you? Who would you like to meet here?
NOT What do you do? Are you a member?
- The Response ~ Keep it short, sweet, simple, and memorable... You had me at Hello ~ let's exchange business cards...
- The ROI ~ Collaborate and Leverage and your Return On Investment will increase. Introduce yourself and your clients to others and help grow each other's networks!
- The Benefit ~ A phone call sooner than later, and you may have a new friend, partner, and/or client!
The Key to Success is NOT what you know, it's NOT who you know, it's WHO KNOWS YOU!
Networking = Hospitality = Success
Please share this and pay it forward!
Bottom line - Networking is simply the process of showing manners and common courtesy.
If you can approach a total stranger with a smile, and ask politely, 'How are you doing?', you will be half-ways to becoming a networking expert! Then you could show some more courtesy and genuine interest, and ask 'How may I help you?' Listen to the other person, then share with him or her who you are and what you do. Everything else is simply details! (continue reading to learn more)
Ran out or forgot your business card? Design your own and share them with others:
Quite simply, networking is key to growing your business.
Background: Unlike so-called experts in networking who write
books and present workshops, yet meet few people at a large networking
event, I am a true expert in networking. Bragging aside, I currently
send a weekly e-newsletter to over 15,500 business owners and
professionals (rev 5/31/10), of whom most I have met personally. We
also host bi-monthly business networking expos and mixers where hundreds
of people congregate. Unlike many networking events hosted by
organizations that draw the same 90-95% crowds, we draw 30-60%
newcomers, always! Organizing networking events for us is relatively
easy (we make a few phone calls and make things happen). Getting people
to attend, especially strangers, is EXTREMELY difficult!
do not feel bad if you may have felt out of place, uncomfortable, or
unsuccessful at a networking event you may have attended. I learned many
years ago during my engineering days an important quote from
manufacturing that is very applicable to many facets of life "Do not blame the people, blame the process".
We have proven the way people are greeted at the door sets the tone,
feng-shui, vibe, and ambiance, for ANY event, especially business
networking mixers. The environment, to a large extent, will dictate how
successful you may be at networking at a particular event. The rest is
completely up to you!
Pay attention how you are greeted at the next event
you attend. Were you welcomed courteously and warmly, or were you
treated like cattle (sign here, pay there...)? When you host a private
party at your home, are you a courteous host or do you treat people like
strangers? Do you think people will tend to be more approachable when
they are treated with respect and the ambiance is friendly and warm? It
amazes me how people forget basic manners and courtesy at 'business'
events. A little courtesy goes a long way, and this could result in
larger attendances, more clients, and eventually larger profits!
Following are some networking tips. Enjoy!
Best Business is Personal Business...
Just be yourself, unless you have an ugly personality... People like
to do business with others they like and feel comfortable with.
Regardless of how great your product or service is, if others don't like
YOU, your chances of eventually making a sale are slim. Remember the
Golden Rule - Treat others like you would like to be treated. Give and you shall receive. A little courtesy goes a long way...
Smile and think positively
Attitude is everything! At any type of event, especially networking
mixers, wear a smile, think positive, and the Law of Attraction will
work for you. A special networking tip - act as if you are hosting the
event, even if you are not. When you meet someone, say 'Welcome, how are you doing?' Then follow up with 'How may I help you?'
People will remember you as an approachable, helpful, and hospitable
person. Let them speak, and then share with them, briefly, what you do
and how you could possibly help them.
Know your goal
Be clear about what you want from each event and interaction. Some may
suggest to set metrics (if that works for you) such as meeting a certain
number of people and collecting so many business cards. I suggest just
doing your best and you just may exceed your expectations, without the
stress. Focus on quality, not quantity. You are much better connecting
with one potential client than meeting many people who may never do
business with you.
Most networking events may last two to four hours. Do
the math - you might not have enough time to approach everyone, much
less connect with them. Set a goal to be brief with your elevator pitch,
and treat the event as you would treat your own business. You are there
to make initial connections to help grow your business, NOT to make the
sale! Acknowledge people you already know (you could always connect
with them afterwards) and focus on meeting new people! You may not get a
chance to meet that special person or potential client again.
Know your audience
Adjust your approach in different environments. Some event are more
casual than others. Some events draw a different class or echelon of
people. People will tend to act, dress, and speak differently in
different situations. Dress appropriately for the occasion. Keep the
language appropriate too (swearing and foul language, regardless of how
comfortable you may be) is simply inappropriate. Follow your intuition -
you would be surprised how often you will meet the 'right' persons when
you 'open' yourself to meeting new people.
Remember - Perception is reality. You only have one
chance to make a (good) first impression. Treat everyone with courtesy
and respect, regardless of their social position. You never know who
they may represent or who they may be connected with.
For example, often I have met people at events who
only want to speak with C-level executives and will 'blow-off' a
receptionist, who happens to be the gatekeeper for a powerful and
influential CEO. NEVER upset the gatekeepers and the connectors!!
Connectors are the true networkers, those who know everyone and everyone
knows them. You would be surprised how few degrees of separation some
of us are from the most influential and wealthy people in the world!
events draw different crowds such as: network marketers, entrepreneurs,
salespeople, technical, industry-specific, management, investor / VC,
C-level, political, philanthropic, etc. The solo entrepreneur or college
kid you meet today could be the founder of a company like Facebook or
Google tomorrow. Remember: Networking is not an event, it is a process in which you never know which contact will take you to your goal.
Obviously, you want to address and show a different
type of respect to influential persons such as government officials and
C-level executives. Their time is usually very limited and they tend to
deal with big picture concepts and relationships, not details. They are
very careful who they associate with and how they interact with others.
They tend to have much more to lose. The typical sales pitch will most
probably turn them off. Sometimes it may take years and lots of
networking before they give you the time of day. Patience is a virtue,
and it will pay off eventually, always!
Read More - Page 2